A Cut Above the others: Blue Nile™ Gives an internet Selection of Exquisite Engagement Rings & jewellery

The Quick Version: Picking out an engagement ring is actually a weighty task, many cutting-edge resources can really help people get it right the very first time. Blue Nile, the entire world’s largest on line merchant of expensive jewelry, has assisted much more than 500,000 matrimony proposals since 1999. Their particular diamond collection and informative material cater to first-time customers looking to wow their own significant other people with sparkly pieces of precious jewelry. Blue Nile assurances high quality workmanship inside their supply of over 150,000 expensive diamonds and various other gemstones. You are able to build your own ring using their entertaining methods to determine the cut, color, clarity, design, environment, and cost you desire. Next time you are considering proposing or providing a romantic present to special someone, it is possible to scan Blue Nile for stunning jewelry at an affordable price.


In 1998, Mark Vadon was actually on an objective to get the best gemstone for their girlfriend — the sole problem had been he don’t know any thing about diamonds. The guy moved into a jewelry shop and very quickly discovered himself feeling skeptical about the staff people as well as their blasé guidance. He stated two bands that seemed identical to him and requested precisely why there was clearly a $5,000 price difference in all of them.

The sales clerk smiled and mentioned exactly what mattered above the price ended up being how ring made him feel. To Mark’s logical brain, this was ludicrous. The guy strolled from the store empty-handed and exasperated, but he was in addition determined for more information on engagement rings so the guy could realize just what actually he was buying.

Mark, a Stanford-educated figures cruncher, contacted his ring-buying decision as he would a study task and moved online to obtain the realities. He come upon a site called online Diamonds, a retailer that granted informative information and guided tutorials about expensive diamonds to augment their own jewelry collection.

Due to this reference, Mark felt self-confident when purchasing a superb ring online — for thousands of dollars around the bands he’d seen within shop.

He had been therefore taken from this consumer-friendly knowledge that he had gotten touching the site’s manager, Doug Williams, to talk about buying the business. They drew upwards terms on a napkin over meal. By spring season of 1999, Mark had elevated over $6 million, enough to take control online Diamonds, which he renamed Blue Nile. Today, the website may be the biggest online retailer of licensed expensive diamonds and fine jewelry, nonetheless they nevertheless prioritize consumer education above all else.

“Education is the central source of our own organization,” stated Josh Holland, Director of Brand Experience. “We have a customers-first mindset.”

If you prefer it and want to put a band on it, you can trust Blue Nile to make the procedure simpler by giving clear details, professional advice, and 1000s of independently-graded diamonds. Website’s adequate resources stroll consumers through vital qualities of a diamond and offer easy-to-use tools to restrict your search for a wonderful bit of jewelry.

“We you will need to guide individuals make best possible buy that is correct on their behalf,” Josh told you. “We help customers choose the best blend of characteristics to increase their own spending plan acquire  a beautiful diamond.”

Over 150,000 Diamonds personalized your resources & Taste

Any amazing proposition begins with the diamond. You can’t get down on one leg with any old ring-in your own hand. With an inventory of more than 150,000 expensive diamonds, Blue Nile provides customers no end of engaging choices. Based on Josh, about 70% of Blue Nile’s revenue originates from engagement rings.

Website allows couples generate their own rings from choosing the diamond to selecting the setting. Very first, you are going to utilize straightforward slider resources to pick the perfect form, price, carat, slice, color, and understanding of your own diamond. After that, you are going to select a setting, sorting by shade, cost, style, or developer, to counterbalance the diamond. On Blue Nile, it takes a few minutes to set up a unique design.

Whether you are enamored by sheen of gold or interested in platinum’s resilience, Blue Nile will allow you to narrow down countless solutions into one personalized band.

Obtaining engaged is a once-in-a-lifetime sorts of occasion, so we purchasing involvement bands tend to be novices, not sure of whatever’re looking for and fresh to band purchasing. Blue Nile’s staff has the knowledge to instruct first-timers how to find the diamond ring which fits perfectly.

Available, clear, and useful, this precious jewelry merchant doesn’t force customers into purchasing something outside their own methods. Because Blue Nile operates as an on-line shop, they will have significantly significantly less overhead and that can supply high quality diamonds at a portion of the price tag you’ll find in a normal jewelry shop.

In addition to an independently-graded GIA document, an abundance of product images reveal on the web shoppers exactly what their own jewellery will look like out of each and every possible direction. Plus, the website offers a 360-degree movie view of any diamond through the Diamond Visualization Tool. Making use of higher level technology, Blue Nile magnifies the diamond and rotates the picture so clients is able to see every detail.

“you obtain an alternative feeling of what the diamond appears to be, as well as the artistic is actually stunning,” Josh informed all of us. “since it is therefore magnified it’s actually better yet than keeping it inside hand.”

Experienced Jewelers show you Smart Ring-Buying Practices

The Education area on Blue Nile’s internet site encourages that become a specialist in expensive diamonds. Their particular detailed jewelry books cover everything from discovering your own (or your spouse’s) band dimensions to choosing the diamond characteristics essential to you personally. You can study more about metals, gemstones, pearls, marriage rings, and various other precious jewelry aswell.

“actually a bit bit of study can go quite a distance,” Josh mentioned. By recognizing what makes a diamond almost pricey, customers can prioritize what they want in their jewellery and save money through wiser shopping.

“My fiancé and I also did many research, also it all reduced when we watched the band. Blue Nile is actually fantastic!” — Manjari, a satisfied client from Irving, Tx

Blue Nile provides comprehensive resources so first-timers can make well informed choices regarding their diamond’s carat, clarity, color, alongside facets. The guide team fails on percentage and honestly tries to support free of charge buying recommendations. In relation to diamond carat fat, for example, their unique experts advise “to increase your financial budget, consider getting a diamond that is somewhat below the perfect carat fat.”

Team members after all levels of the firm typically take your own desire for consumers. “Certainly the best stories,” Josh told us, “is the jewelers write down the name of customer in the band they may be working on therefore it is not simply a ring for them.”

Every plan & Guarantee sets the consumer’s Needs First

Oftentimes, purchasing a diamond means creating a lifelong devotion, therefore it is vital that you pick a dependable merchant to ensure the right match. Blue Nile pledges pleasure through a lot of customer-first guidelines. For instance, the company makes a 30-day money-back assurance on comes back regarding their own jewellery.

“Quality and craftsmanship is vital to us,” Josh said. “We ensure that the ring is strictly great before it is out the doorway, and now we support that really work with a no-questions-asked return plan.”

Blue Nile provides complimentary resizings and cleanings throughout first year after buying a customized engagement ring. Plus, customers enjoy forever diamond improvement program should they ever before need change their particular diamond with a newer, more costly diamond.

Should you want to in fact see Blue Nile’s precious jewelry for your self, you can find a webroom area in your area. To get nationwide, consumers can talk to knowledgeable jewelers and in actual fact handle Blue Nile’s jewelry. The webroom’s jewelry is for display only, but you can make use of their unique iPad to put an order, if you want. Blue Nile’s physical areas are a no-pressure atmosphere in which browsers tend to be introducing have a look at and feel their precious jewelry.

“there is little or no danger,” Josh explained. “We know the intrinsic worth of what our very own jewelry can mean to someone, which is a responsibility we take extremely severely.”

Unlike many jewelry retailers, Blue Nile promotes comparison purchasing. In reality, they advise being able to access their internet site on your own mobile device during a jewelry shop to perform a side-by-side evaluation of rates instantly. This empowers you to get best price in-store an internet-based.

Relating to Blue Nile’s cost fit Guarantee, “if you see an equivalent GIA-graded diamond at a diminished rate,” they will match the cost. Simply phone 1-888-565-7641 to help make your own state 100% free. With uncompromising design and irresistible pricing, Blue Nile assures satisfaction on every purchase.

Blue Nile: letting you Get a hold of your own Diamond in the Rough

We’ve all heard diamonds are a woman’s companion, but, regarding you fellas available, diamonds might be your own buddy, also, invest the the time to comprehend why is all of them sparkle. Blue Nile creator Mark Vadon learned directly how intimidating it could be to choose a wedding ring. Thus, the guy established a less complicated option to inform individual about diamond prices, now you can purchase your selected ring online for a portion of the price.

Built to last, Blue Nile provides inexpensive and strikingly stunning expensive diamonds in many different tones, slices, and designs. From unique wedding rings to elegant Valentine’s Day pendants, their unique comprehensive assortment of jewellery includes value to your unique times.

Blue Nile backs the standard of their own expensive diamonds with customer-first policies and advanced level custom methods. If you want to show the person you love just how much he/she methods to you, purchasing a diamond, pearl, or gem stone can simply work. Utilizing Blue Nile’s purchasing ideas, engaged partners can work out how to spend less on their own wedding or marriage rings so that they do have more to pay about honeymoon!

“you can acquire a band in a very modern-day way through Blue Nile. You don’t need to do it the old method anymore,” Josh mentioned. “you want to instruct visitors to get like experts, making use of all of our guidelines getting the cost they need without decreasing quality.”